Job Description

We’re looking for a tech-savvy, strategic and data-driven Digital Marketing Manager to lead the development and execution of multi-channel campaigns that drive engagement, lead generation, and conversion for multiple agency clients. In this role, you’ll manage paid media across Facebook, LinkedIn, and Google Ads—crafting targeted strategies based on audience behavior and demographics. You’ll forecast performance, analyze campaign data, and deliver actionable insights to optimize results. Expertise in email marketing, marketing automation (especially HubSpot), and support of Account-Based Marketing (ABM) initiatives is essential for success in this dynamic, client-facing position.

Responsibilities:

• Develop digital marketing plans and strategies for engagement, lead gen, conversion.
• Create and manage Facebook, LinkedIn Ad campaigns, and Google Ad Words and provide ongoing optimization recommendations.
• Utilize NextDoor, Yelp, and Local Service Ads to support client initiatives.
• Define client target audience by strategizing the right mix of interest, behavioral, demographic, geographic, company and role targeting on Facebook, LinkedIn and Google.
• Provide clients with performance forecasts based on budget, flighting and target audiences.
• Create analytics reports and dashboards with insightful key learnings and recommendations for campaign optimizations/extensions via Google Analytics.
• Conduct keyword research and site audits. Track, analyze and report on campaign performance and generate actionable insights and recommendations for funnel optimization.
• Develop and manage email marketing and nurture strategies.
• Leverage marketing automation tools; you need to be a HubSpot expert (to include lead scoring and workflows).
• Support ABM programs.
• Partner with vendors to support client initiatives.

Qualifications:

• 4+ years of paid search/advertising experience and data analysis, including hands-on experience executing and optimizing multi-channel campaigns across LinkedIn, email, paid media, SEO, ABM.
• Strong user of SEMRush and/or Ahrefs, GA4, Looker Studio, and HubSpot.
• Ability to work in a fast-paced, agile environment.
• Review and optimize marketing budgets.
• Monitor and report on customer satisfaction.
• Client-facing written and verbal communication skills.
• College degree or proven work experience and certifications.

You are right for this role if:

• You strive to go above and beyond client expectations while maintaining a focus on budget and timeline
• You are tech-savvy and like the idea of serving as the go-to digital media expert for colleagues and clients
• You are self-motivated to grow your career, responsibilities, and technical knowledge
• You can switch gears easily and stay on course
• You are adaptable, proactive and enjoy multitasking
• You are comfortable with a hybrid approach to remote and in-office work
• You want to work in a fun environment with free snacks and drinks
• You are a lifelong learner and ready to jump in and do all things digital!

We offer a hybrid workplace (2 - 3 days in our Sandy Springs office) paid holidays, cell phone allowance, medical, dental, vision, 401(k) matching and more. Come join our talented team and see why we are a certified "Great Place to Work!" One more thing... If you are not local to the Atlanta area, your resume will not be considered. We value in-person collaboration and do not hire for remote positions. No agencies, please.

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