Digital Marketing Manager - Growth & Engagement | Iowa Hybrid Job at Premier Credit Union, Johnston, IA

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  • Premier Credit Union
  • Johnston, IA

Job Description

Description:

We’re hiring a Digital Marketing Manager to shape and scale our digital strategies to accelerate growth, drive awareness, and expand our reach. This new role is built for a data-savvy creative who thrives at the intersection of innovation, performance marketing, and member-centric storytelling.

You’ll lead cross-functional initiatives to launch impactful campaigns, manage our digital presence, and bring creative and strategic depth to paid media, search, and lifecycle marketing.

 

Responsibilities:

  • Optimize website content and landing pages for organic search performance, improving visibility and enhancing lead generation efforts
  • Lead website strategy and content management to deliver seamless, user-centric experiences that drive measurable business results
  • Drive integrated search and paid media strategies across SEO, SEM, paid social and digital advertising
  • Use audience segmentation and analytics to personalize experiences and drive conversions
  • Leverage marketing automation to nurture leads and engage members across their lifecycle
  • Conduct keyword research and competitor analysis to implement SEO
  • Leverage HTML, CSS, and JavaScript expertise to optimize content, implement tracking tags, and ensure optimal layout and accessibility.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field
  • 7+ years of digital marketing experience, including omni-channel campaign management
  • Expertise in GA4, Search Console, Google Tag Manager, SEO, SEM, PPC, media placement, and KPI tracking
  • Experience with Salesforce or HubSpot
  • WordPress or Webflow proficiency
  • Knowledge of ADA/WCAG compliance
  • Strong skills in Microsoft 365 and project management software
  • Adobe Creative Cloud and Figma experience
  • Analytical, collaborative, and creatively curious

Why You’ll Love Working Here:

  • Purpose-driven team that lives the credit union philosophy: “people helping people”
  • Supportive, values-based culture committed to professional growth
  • Opportunity to lead digital strategy at a mission-aligned, member-owned organization
  • Space to own and innovate across creative and strategic digital initiatives

Featured Benefits:

  • Medical, Vision, Dental Insurance
  • 401(k)
  • Life and Disability Insurance
  • Paid Time Off

Posting Window

We will accept applications for 5 business days following the Posting Date, after which the posting may remain open or be removed based upon applications received.

Posting Date: June 4, 2025

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