Job Description

Join to apply for the Sr. Digital Marketing Manager role at LinkSquares .

LinkSquares is the leading contract lifecycle management company in the legal industry, recognized as a Strong Performer in The Forrester Wave: Contract Lifecycle Management (CLM). Our AI-powered CLM SaaS product suite supports legal, finance, HR, and procurement teams by automating manual tasks, saving time, reducing costs, and improving outcomes. We serve clients like DraftKings, Wayfair, TIME, and the Boston Celtics, and are headquartered in Boston with over 200 employees.

We are seeking a Sr. Digital Marketing Manager to join our demand generation team. The ideal candidate will have extensive experience in designing and executing digital advertising campaigns, optimizing conversion rates, managing website projects, and developing SEO strategies. Collaboration with digital agencies and cross-functional teams is essential for success.

This role reports to the Vice President, Demand Generation, and involves managing digital channels to generate pipeline and revenue, fostering a culture of experimentation, analyzing campaign performance, and optimizing digital assets.

Key Responsibilities

• Manage agency partners to achieve pipeline and revenue goals across digital channels.
• Drive a culture of experimentation and continuous improvement.
• Analyze digital marketing performance, craft insights, and recommend actions.
• Partner with internal teams to design, launch, and optimize digital assets for campaigns.
• Identify and test new channels, technologies, and strategies.

Required Skills & Experience

• 5-7 years in digital marketing, preferably in B2B SaaS.
• Proven experience managing agency relationships for successful outcomes.
• Hands-on expertise with Google Ads, LinkedIn Campaign Manager, Google Tag Manager, and Google Analytics.
• Experience with SEO tools and strategies to improve organic search performance.
• Experience with conversion rate optimization tools like VWO.
• Proficiency with marketing automation platforms such as HubSpot.
• Experience reporting campaign performance using Salesforce or similar CRM.
• Knowledge of marketing segmentation tools like 6sense.
• Proficiency with website content management platforms, especially headless CMS, and collaborating with developers.
• Strong communication, organization, and project management skills.
• Ability to analyze ROI and maximize campaign performance.

About LinkSquares

Founded in 2015 in Boston, we offer comprehensive benefits including health plans, 401(k), unlimited vacation, and parental leave. Learn more at our careers page . Our platform helps legal teams write, analyze, and collaborate on contracts faster with AI insights, saving time and costs. We are an equal opportunity employer committed to diversity and inclusion.

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